Why is great marketing so important? Because when done well, it can magnify your income and profits dramatically! Wouldn’t you like to make more money with the exact same time, effort and expense? Of course, well that is easy to do when you learn the strategies behind highly effective marketing. You don’t have to spend more money on your marketing to make it work – just continue to understand it and get better and better at it. That is why I love marketing so much. It is challenging and it rewards you quickly when done well.
Here are some tips to help you improve and magnify your efforts
DIVERSIFY YOUR DATABASE
Market to your core customer base and target client groups differently. Break down your database into different sections or groupings. This way you will target the specific needs of those groups and make a stronger, more personalized connection.
BUILD TRUST AND CREDIBILITY
Offer an unconditional money-back guarantee for an extended period of time. Feature testimonials from your customers that feature the benefits of doing business with you that solved concerns or handled their problems.
PUT YOURSELF AT RISK
Take away any risk of your customer doing business with you. Make it a win-win situation and stand behind that offer.
THINK WITH YOUR CUSTOMER’S MIND
You may be so close to your business every day that you don’t stop to think the way your customers do. When you begin to think from your customer’s point of interest, you will begin to improve your marketing message in everything you do. Show them precisely how their lives will be better or easier by doing business with you. Tell them what actions to take and tell them when and why to take that action.
Would you like fries with that? Would you like to make that a value meal? Even the grocery store asks if you would like ice or stamps with your groceries these days. The post office has this down to a science. When you drop off mail at the counter they ask if you would like delivery confirmation, more stamps, etc. Remind your customers of other products and services with every sale. You are doing your customer a disservice if you don’t offer them all the services or products that you feel may be beneficial to them.
Photo courtesy of Flickr user 401(K) 2012