The World's #1 Authority on Expert Positioning

Allen & Associates Consulting, Inc

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Your Step-by-Step Guide to Branding and Business Building with Debbie Allen

Congratulations on investing in your business success!

I’m looking forward to working with you! As we work together, I will support your marketing, branding and overall business strategy. This program is designed to also help you become more focused on achieving your goals faster.

Keep in mind that I will advise you, yet you must take ACTION to move yourself to the next steps in the program. The more action you take … the faster you will see results.

Below is your step-by-step action guide and some training programs to get you started.

Step #1: Complete the online questionnaire

By completing this questionnaire you will begin to get more focused on your existing business and what goals you wish to achieve in the near future. Please take your time completing the form. Be very honest and concise with your answers to get the best results from our mentoring time.

Once the form is completed save a copy for your records before hitting the summit button. After summiting the form online, it will be emailed directly to me for review. Your personal information will be kept completely confidential.

After review of your answers, I will contact you to set up a date and time for your mentoring call at my earliest availability.

Complete the Form

Step #2: Schedule your mentoring call

Don’t worry about getting ready for the call after you have completed the QA form. If you have taken quality time to complete the questionnaire, the answers will be clear to me on what areas we need to focus on first.

We will meet on my zoom line with video on. I will also record the call for you for future reference and send the recording to you within 24 hours. We cover a lot of ground on these mentoring calls and I don’t want you to miss a thing! Once you’ve scheduled your mentoring call, you will receive a confirmation for the date and time along with the zoom link to join me.

Debbie Allen’s Conference Call Line: 712-775-7031
Meeting ID: 524-569-699

Or if for some reason you can not get through on the conference call line please email me directly at Once your time is scheduled, I will follow up via email to confirm our date and time.

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Important! Don’t miss your scheduled appointment or you may lose mentoring time. Make sure you have the call scheduled on your calendar and be ready to get on the call on time. If an emergency comes up and you need to reschedule, please do so 24 hours in advance of our appointment.

Please make your appointment a BIG priority to gain the most value from your mentoring program.

Step #3: Be open to new ideas and trust the process

One of the most important aspects of your business is your brand foundation. Your brand connects you to your prospects by defining your core purpose, message and mission to a targeted audience. Your brand is one of the most valuable assets you can OWN.

I will be working with you from our first contact to create or recreate your brand name, logo and USP (unique selling position). This important step must be created first before we redesign other marketing materials.

If your business is new we will discuss an effective business name first. And if you have an existing business, I’ll review your existing business logo, website, marketing materials and current target market.

When a new logo is suggested, I will begin the process of working with a number of graphic artists to design one for you. Once good design ideas come in, I will forward the best images to you via email for review. We will continue this process until the logo is completed and finalized (approximately 10-14 days). Follow up quickly on email reviews so that you get faster results in the program.

Your logo files will then be forwarded to you via and we will continue to the next step in the program. Your email signature, marketing banner and business card will be developed next. Be sure to set up your new email account so that you may begin using your new email signature at earliest.

Step #4: Stay in touch weekly by email

You will have unlimited email access to me personally for the length of your mentoring program. Please feel free to email me with ANY questions you have concerning business marketing, strategy and/or resources you may need. Send your emails directly to me at

Important! Please keep your emails short and to the point with only one or two questions per email. This will ensure a quicker and more clear response. You will receive an email reply from me within 48 hours (unless traveling without Internet access). More detailed reviews such as web copy, etc. may take longer for response. If you do not get a return email from me assume the email was lost and please forward it again.

Respond to emails quickly so that we may move through the program with ease. Don’t worry about getting everything perfect. Remember that we need to keep your progress moving along so that we can cover everything your mentoring program has to offer. Trust the process and my marketing suggestions, but please let me know if you have any concerns during our steps.

If you are going to be away from internet access for vacation, etc. please let me know when you will be returning to the program. It is important to make your mentoring program a priority from start to finish since extensions from your ending date cannot be granted without an additional fee.

You will have plenty of time to complete the branding and marketing steps offered in your program if you make it a priority. You are responsible for staying on task. There is extra time allotted in each mentoring program for ongoing communication and support.

Step #5: Become a good student of marketing

Below are some helpful guides to complete the branding process. Be sure to come back to this webpage often to review all of the training modules as you work through the different steps.

3 Step Process to Developing an Effective USP

View Guide

Utilizing the Psychology of Color in Your Marketing

View Guide

Creating Your Business Logo

View Guide

Designing an Effective Business Card

View Guide

Coaching, Consulting or Service Packages

View Guide

Speaker Presentation Page

View Guide

PowerPoint Development

View Guide

Website Development

View Guide

Make the Most of Your Mentoring Program!

Please stay in touch via email on a regular basis during our mentoring program and respond to emails from me in a timely manner to avoid delaying our progress. I’ll walk you through the program step by step as we complete each task in your branding and business building process. You are responsible for staying connected and completing tasks as requested during our mentoring time. In return, I will stay connected to you with prompt email returns (normally within 24 hours). Thank you.

To Your Success!

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