The World's #1 Authority on Expert Positioning

Allen & Associates Consulting, Inc

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People really do judge a book by its cover!

As an expert you should write a book when the timing is right for your business. I’ve learned a lot by authoring 8 books and one of the main things I’ve learned is to spend time getting the title and the cover right first.

People do judge a book by its cover!

Here are 5 steps to consider when writing your book:

  1. Select a great title and then grab the .com first.
  2. Clear and simple always trumps clever when it comes to a title.
  3. The title should be easy to remember for word of mouth marketing.
  4. The subtitle is the benefit message that the book promises the reader.
  5. Include something potential buyers see instantly that applies to them.
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