Video marketing is now growing faster than almost any other marketing strategy to position yourself as the expert online. It’s more important than ever before for business owners and experts to develop an engaging video marketing strategy to capitalize on the power of this growing video content phenomenon.
The reason for its massive growth as a marketing tool is because of the ease of use with YouTube and the impact that video continues to have on search engine results.
Statistics show that 74% of all internet traffic will be video within a few short years. This is why it’s critical to create fresh video content and have a marketing strategy around it early on. This means identifying the types of video content that are essential to educate your niche market.
Video helps you get listed higher on search engines. Web pages that contain video appear more prominently since they contain an eye-catching thumbnail image of the video which ultimately encourages more clicks. Google places emphasis on content that engages and educates. Video allows you the opportunity to not only get listed higher on search engines, but also to educate-to-sell effectively online.
Multiple video content can be embedded on your website and shared in email marketing campaigns. Video in email can boost open rates by 20% and increases click-through rates 2 to 3 times.
As mobile devices become the primary computing devices for more and more people, it makes sense that they also serve as a key means of viewing video content. Currently 33% of tablet owners watch one hour of video per day on their mobile device.
Get inspired now by subscribing to my new YouTube channel Highly Paid Expert TV by clicking on the image. I will be adding ongoing video training to teach you more about how to position yourself for success.