Highly paid experts have clients who come to them with ease; they don’t need to chase down prospects to get them to buy. Referrals fill the pipeline and keep business flowing in. Increasing your referral business will make your job easier, your work more profitable and your business more enjoyable. However, despite its importance, it’s surprising how many people still don’t feel comfortable asking for referrals as much as they should.
Today’s consumer is more knowledgeable and also less trusting. They want to know you, like you and trust you. Many of them already have been burned by unethical “so-called” experts who didn’t follow through with their promises.
Once trust and truth are developed in a prospect’s mind, the walls come down and you can begin to quickly build an effective buyer/seller relationship. Testimonials are evidence of goodwill and should be treated as an asset to you and your company. Don’t hesitate to do whatever it takes to satisfy your clients. You will be rewarded many times over with repeat business, referrals, amazing testimonials and powerful marketing tools that will help your expertise soar.