One of the hardest things to do in the event business is to fill seats. And not only fill the seats, but put the right people in those seats. Hosting your own event is one of the best ways to make a name for yourself in the expert business. I suggest you... Read More
Okay, now I’m going to dish out the ugly side of the event business so that you can get an idea of what to watch out for and hopefully avoid. Here are a few bad experiences I’ve had with hosts that went terribly wrong. I won’t mention these hosts by name, but... Read More
Typically the price point offer(s) that you present at your own event will be higher than what you will offer at someone else’s event. The reason for this is because you already have warm prospects that know and trust YOU. They are more likely to invest in your higher-end programs, especially if your event runs for three days. Keep... Read More
As I traveled the world speaking and attending more events, I discovered that there were a lot of new experts coming on the scene. They used speaking as a way to sell their expert services. They were not professional speakers; in fact, many of them were not even good speakers. But what they did have was a message and... Read More
Courtesy of PixabayTypically, I like a long lead time of four to six months to plan a three-day event. However, in some cases I’ve had as little as one month to plan a repeat event if the website was already up and ready to go. I typically... Read More
Creating your own events is a great way to bring in huge income, and quickly. Imagine hosting your own event that brings in six to seven figures in a matter of days. Hosting your own events can fill your coaching programs and products sales with a year’s worth of... Read More
Fill the Seats - Courtesy of PixabayI suggest you begin with a one-day seminar and eventually work your way up to a three-day retreat, conference, summit or workshop once your list and following grows. One of the hardest things to do in the... Read More
What'd you say? - Courtesy of PixabayExperts who speak to sell are also called “platform speakers.” They often present at events hosted by someone other than themselves. This only works if you sell well from the stage! If not, you won’t be invited... Read More
The sky is the limit - Courtesy of Dirk DuckhornThey do what most people are too scared to do. Yet the good news is that selling your expertise is actually easier... Read More
As I traveled the world speaking and attending more events, I discovered that there were a lot of new experts coming on the scene. They used speaking as a way to sell their expert services. They were not professional speakers; in fact, many of them were not even good speakers. But what they did have was a message and... Read More