The World's #1 Authority on Expert Positioning

Allen & Associates Consulting, Inc

The Power of the Internet is in Your Hands

internet-success-300Now that you have claimed your target market, it’s time for you to dominate with your expertise online. There has never been a better time to claim your expertise and brand and quickly dominate your spot on the internet.

It’s easy to search your competition online and I suggest you do this in great detail. Now that you have claimed your expertise you need to know how to stand out from all of your competitors. Plan to spend some quality time online getting to know your competition and what they have to offer.

Your domain names must be easy to remember and rich with words that people search for when seeking out an expert such as yourself. Look for additional domain names to dominate your brand and services to work around your corporate website domain. Search for keyword-rich domain names that fit your expertise well.

By owning additional keyword domain names you’ll gain more exposure and domination of your brand. Search on one of the main search engines such as Google to see what other people are searching for around your brand and the services you offer. From there you will be able to find good word phrases that can be utilized in additional domain names.

There are many places to search and buy domain names. One of the largest resources is Yet, there are many other companies that sell domain names for less. I purchase most of my domains from GoDaddy simply because I like to keep all my domain purchases in one place.  Since I have so many, it’s hard to remember them all. For example, I have over a dozen domain names focused on my expertise that simply point to my corporate website Therefore, whatever company you decide to buy your domains with, keep it consistent so that they all reside in one place.

Pay close attention to which domain name phrases are listed highest on the search engines when you do your keyword search. Make a note of domain names that pay for advertising so you don’t have to compete with too many ads.

On Google you can easily see ads that are highlighted at the top of the first page and down the righthand side of the page. If you can find a great domain name that is keyword-rich, listed high on searches and doesn’t have a lot of competition with advertisers, that’s a great domain name to buy. Having less competition from advertisers will allow you to easily dominate the search engines.

Right now your opportunities to dominate online are still wide open on the worldwide web. There are still plenty of great domain names available that will allow you to lead your brand.  Recently I was able to grab some amazing domain names for some of my clients that I was surprised where still available online such as;,,,, and so on.

The power of the internet is in your hands

The internet offers you one of the fastest tools to develop and expand your expertise. The timing and your opportunities are limitless. In the past you would have to spend a lot of money on advertising and do a lot of face-to-face networking to get the word out about your business. Today new businesses are launched or existing businesses are reinvented almost overnight online.

You can’t lead if you are going in the wrong direction. Buying a lot of the wrong domain names is simply a waste of time and money. They won’t give you the right traffic to your website. And that’s critical to gain exposure online and build your online database. I never brand anyone until my client can OWN the .com in many different formats around every part of their brand and expertise. If they can’t own it, we switch the brand, change the business name and go in another direction so that we can develop their domination once they launch or re-launch their business online.

You need to stake your claim online. Your websites and videos should show up on the first page of a search and, better yet, at the top. The higher you are and the more times you are listed on the search engines the more opportunities will come your way. The old days of paying big money for SEO hoping it will work is not the way to make it happen today. There are new ways to push traffic to your website.

You CANNOT skip the step of getting your expert brand foundation in place first because if that’s not aligned perfectly, getting the right domain names and keywords for your videos won’t be consistent with your overall brand message. If you put out mixed messages with your marketing, you lose out on business. For example, I was recently considering hiring a speaker who I’ve known for years to speak at one of my upcoming events. When I checked their website and social media links I discovered how disjointed their marketing was. Although this person is an amazing expert, I decided to take a pass and not ask them to speak.


Back to Top